Marketing your eCommerce business is overwhelming. There’s a lot of strategies and platforms out there to consider. How do you know the right ones to focus on? There’s only so many hours in the day, especially if you’re still DIY’ing everything in your business, and your budget only stretches so far. Naturally, you want to focus on the highest ROI marketing effort for your eCommerce store.
What is the Highest ROI Marketing Effort for eCommerce Stores?
So let’s dive right in – what IS the highest ROI Marketing effort for eCommerce stores? Social media is great, but you don’t OWN your Instagram or Pinterest account. They can decide to change their algorithm as often as they like (and they do) and it has a huge effect on how many people actually see your content.
Anyone seeing the results of Instagram’s latest algorithm update forcing you to get really cozy with video content when the LAST thing you want or have time to do is create videos or show your face on stories? Same goes for Google or any other third party platform. People love to pick on Instagram, but they’re all the same.
That’s where email marketing is different. Email marketing has the highest ROI as compared to any other marketing effort. We’re talking, on average, $38 back in revenue for every $1 spent! And it’s a DIRECT line of communication between you and your customers.
That’s not to say that we should forget all other channels and put all of our eggs in our email marketing basket. Although, it is an invitation to refocus on what’s truly important and put your energy/budget towards channels that will actually drive revenue.
Interested in learning more about how to grow your email channel? Get in touch here.