3 Tips to Boost Revenue Through Email Marketing
Email marketing continues to be the most powerful marketing tactic out there—even more so than social media.
Not only is it a direct line of communication between you and your customers (algorithm-free), it’s also incredibly profitable. For every $1 spent on email marketing, the average email marketer makes $38 back in revenue.
If you’re not seeing this kind of ROI, however, we can help. Today, we’re sharing 3 proven tips so you can get the best bang for your buck on your email marketing.
Segment Your Lists
Email blasts are a thing of the past. Today, it’s all about creating personal connections with your email audience. And the best way to do that is through segmentation.
Segmentation is the practice of breaking your email list into various subgroups depending on your subscribers’ habits and interests. You can segment your list using various factors, including previous purchases, email activity, site behavior, results from a pop-up, and even demographics like age, gender, and location.
By dividing your email list, you can zero in on specific groups of people, speak to them on a human level, and promote relevant products. This will lead to increased open rates, improved deliverability, fewer unsubscribes, and greater revenue.
Keep It Simple
When it comes to email marketing, less is always more, especially in this digital age where people don’t have the time (or the attention span) to do more than quickly skim an email.
Your email isn't a landing page or blog post, where you can fill it to the brim with information. Instead, you want your email to have 1 clear purpose that leads to 1 main call to action (CTA).
Ultimately, the goal of your email is for your subscribers to take action. If you try to pull them in too many directions, you’ll muddle your messaging. Subscribers will get frustrated and overwhelmed, which will lead to confusion and inaction.
Include Your Main CTA “Above The Fold”
Now that your subscriber has read (or skimmed) your email, it’s time to point them in the right direction and get them to act.
This is where your CTA comes in. Not only do you want it to be clear, concise, and compelling, you also want it to be clearly visible. This means placing it “above the fold” or in the portion of your email that’s visible without scrolling down. After all, if your subscriber has gotten this far in your email, you shouldn’t have to ask them to scroll down, too! It should be as easy as possible for people to click that CTA and make a purchase.
By placing your CTA “above the fold,” you’ll create a seamless email viewing experience, remove any needless distractions, and reduce friction in click throughs. With the right wording and placement, people won’t be able to help but click your CTA.
Interested in seeing what we can do for you? Get in touch.