One of the most common questions we get from eCommerce brands using Klaviyo is: “What’s the difference between a list and a segment—and...

Klaviyo’s New Pricing Is Here—Here’s How to Avoid Overpaying Klaviyo just dropped a major update that’s going to impact a lot of Shopify...

If you're building an email list for your Shopify store, there's one small setting in Klaviyo that can make a big  difference in your...

How to Increase Conversions & Get New Subscribers with Your Signup Forms You’ve created a stellar email campaign — your designs are epic...

3 Tips to Boost Revenue Through Email Marketing Email marketing continues to be the most powerful marketing tactic out there—even more so...

For email marketers, there’s nothing worse than falling into the big black hole known as the spam folder. After working tirelessly on an...

How to Write Compelling Email Subject Lines Subject lines will make or break your emails. They’re the very first thing people see when...

Email marketing automations, or flows as Klaviyo calls them, (also while we're talking about weird names it's Clay-vee-oh, you're welcome)...

Imagine this: You’re scrolling through a website, something catches your eye, but then you get distracted — maybe your phone goes off or...