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The Blog
Klaviyo Lists vs. Segments: What’s the Difference and When to Use Each
One of the most common questions we get from eCommerce brands using Klaviyo is: “What’s the difference between a list and a segment—and...


How to Make Sure You're Not Overpaying For Your Klaviyo Account in 2025
Klaviyo’s New Pricing Is Here—Here’s How to Avoid Overpaying Klaviyo just dropped a major update that’s going to impact a lot of Shopify...


How to Turn Double Opt-In Off in Klaviyo
If you're building an email list for your Shopify store, there's one small setting in Klaviyo that can make a big  difference in your...


How to Increase Conversions & Get New Subscribers with Your Signup Forms
How to Increase Conversions & Get New Subscribers with Your Signup Forms You’ve created a stellar email campaign — your designs are epic...


3 Tips to Boost Revenue Through Email Marketing
3 Tips to Boost Revenue Through Email Marketing Email marketing continues to be the most powerful marketing tactic out there—even more so...


Top 6 Tips for Staying Out of the Spam Folder
For email marketers, there’s nothing worse than falling into the big black hole known as the spam folder. After working tirelessly on an...


How to Write Compelling Email Subject Lines
How to Write Compelling Email Subject Lines Subject lines will make or break your emails. They’re the very first thing people see when...


The Top Email Automations Your eCommerce Brand Needs
Email marketing automations, or flows as Klaviyo calls them, (also while we're talking about weird names it's Clay-vee-oh, you're welcome)...


The 5 Abandonment Emails You Need to Know
Imagine this: You’re scrolling through a website, something catches your eye, but then you get distracted — maybe your phone goes off or...
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