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The 5 Abandonment Emails You Need to Know

Imagine this: You’re scrolling through a website, something catches your eye, but then you get distracted — maybe your phone goes off or you have to get back to work.

You close your laptop, completely forgetting about those snazzy sunglasses or fun graphic tees you were just checking out moments before.

Of course, this happens all the time, and as consumers, it doesn’t seem like a very big deal. But for eCommerce businesses, it can be really detrimental to your bottom line. Abandoned carts can lead to a 75% loss in potential sales. And frankly, that’s a lot of money to be left on the table.

So, what can you do about it? Send automated abandonment emails. These emails recapture your shopper’s attention, remind them what they were looking at, and get them back on their customer journey, wherever they are.

Below, we’ve outlined the 5 kinds of abandonment emails you can send to your shoppers to convert them into paying customers. Let’s dive in!

1. Homepage Abandonment Email

Trigger: When a shopper visits your homepage but stops there.

Subject line ideas:

1. Welcome to [site name]! Come take another look.

2. There’s so much more to love!

3. Hey [shopper name], come back!


2. Category Abandonment Email

Trigger: When a shopper visits a category page but doesn’t click on a product.

Subject line ideas:

1. Discover more from [category name].

2. Just in [category name].

3. [Category name] is selling fast. Don’t miss out!

3. Search Abandonment Email

Trigger: When a shopper searches for something on your site but doesn’t click on a product.

Subject line ideas:

1. Searching for [search name]? We’ve got you!

2. We found just what you were looking for!

4. Product Abandonment Email

Trigger: When a shopper visits a product page but doesn’t add to cart.

Subject line ideas:

1. Take another look at [product name]!

2. Hurry, [product name] is almost sold out!

3. Something catch your eye?

4. [Shopper name], you have great taste!

5. Cart Abandonment Email

Trigger: When a shopper adds a product or products to their cart. They may stop there or they may continue with the checkout process but stop midway. (This often occurs when customers don’t have their credit card handy.)

Subject line ideas:

1. Don’t forget about me!

2. Your cart is waiting.

3. [Shopper name], your cart misses you!

Whether your shopper has only just visited your homepage or made it all the way to checkout, there’s an automated abandonment email for them. Need help getting them setup? Contact us here.


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